Copywriting Portfolio

Copywriting Portfolio

Copywriting Portfolio

From fitness to fashion, I’ve been fortunate to work with a number of fantastic brands and showcase them in my copywriting portfolio. Even though every brief is different, creating personalised and refined copy for my clients is vital. Here is a peek at some of my work across a number of industries.

Ernest Jones & H Samuels

As of 2015, Signet Jewellers Ltd. is the largest retailer of diamond jewellery in the world. Signet is an American-based company that operates almost 3,000 stores worldwide over a number of brands, including H Samuels and Ernest Jones.

Product Description Creation

This project was to assist the Digital Team in creating product copy for new lines. I worked on both the Ernest Jones and H Samuel websites, tailoring content that reflected both brand’s tone of voice.

River Island

Founded in 1948, River Island is a UK-based fashion brand that offers a stylish selection of clothing for for women, men and children.

Category Description Creation & Blog Posts

River Island was looking to create and optimise their category descriptions with specific keywords and to increase the word count of each piece to improve organic search. 

The blog creation focused on 600-word pieces that were briefed by the internal team with multiple keywords. The overall tone for these pieces was for women around their thirties and the voice was to be fun and uplifting, like having a friend giving you advice.

CAT Footwear

Cat Footwear’s conception is from the world’s leading manufacturer of construction equipment, Caterpillar. The Wolverine group took over the famous footwear brand that is known for its high-quality and rugged work shoes.

Category Description Creation

Over a few months, I worked alongside a team creating new optimised category descriptions for CAT Footwear. Their TOV is reflective of the brand’s product, strong and reliable. Their innovative technology was key to put across in this project as there are a number of fashion pieces but primarily CAT is work footwear and needs to meet a number of standards and regulations.

Saucony & Merrell

Both Saucony and Merrell shoe brands owned by the shoe giant, Wolverine Worldwide. Saucony is a running performance brand with iconic retro designs, while Merrell is a outdoor shoe and clothing brand.

Category Description Creation

As part of the Wolverine project, the creation of category descriptions were imperative to increasing their organic search. Saucony has two branches of their brand, Originals and Performance, both that require specific terminology and have different audiences. It was vital with Saucony to include all levels of performance, from people just starting out running to experienced runners. Merrell on the other hand is a outdoor shoe brand that focuses on hiking, trailing running and more, so including and explaining technologies was vital to help assist people when purchasing.

Robert Goddard

Originating in 1895, Robert Goddard open its doors as a local clothing retailer in East Anglia. Fast forward and today the RG brand has developed into an independent designer retailer with multiple UK stores.  Ralph Lauren, Tommy Hilfiger and Kenzo are just a handful of the prestigious brands stocked by RG.

Digital Copywriting, Blog Creation & Social Media

With two major seasons a year and over 1,500 products to describe this was a fast-paced task. Due to being a multi-brand retailer, it was imperative to include product SKUs and exact matching titles as many online retailers, including the brands themselves would also be selling the same item. Prioritising features and occasions-to-wear when describing the items was vital while keeping it clear and concise.

Other digital copy includes work such as creating landing pages, leaflets, email marketing and blog posts.

Over 30 captivating and SEO-driven blog posts have been created on Robert Goddard by The Bold Copy. After a discussion on topics, I went away and came up with relevant keywords and a strong title. All blog posts were created with an inspirational/competitive post in mind that the client wished to out-rank on Google. Many of the following posts were within the first page, if not the top three search results on Google after six months of gaining organic traction. Here is a small selection of the blog posts that were created by TBC:

The Style Insider

Editorial Magazine

Created as a means to entwine store shoppers and online shoppers, The Style Insider was created. Using the designer clothing ranges that were in stock at Robert Goddard and the personal reports made from the 2019 London Fashion Week, this magazine was created. This magazine was written and edited by myself and features articles on colour trend reports, must-have essentials and more. Thousands of magazine were published and then distributed in-store and internationally within web orders.

Colbrook Specialists

Colbrook Specialists is an independent Rolls Royce and Bentley garage situated in Cambridgeshire.

Social Media Press Release

This press release for Colbrook Specialists was to inform their customers that the current owners are retiring and that the company will be taken over in the New Year. Part of the brief was to make the copy personal and written in the first person as a way to directly thank their customers for their years of support.

The Times

Category Description Creation

Saturday 4th December 2021 article within The Times national newspaper.

The brief given was 200 words about the Hollywood Mirror collection that is currently stocked at Jack Stonehouse. This was going into the Weekender section and could have a Christmas theme to promote sales. We also included a discount code so sales could then be monitored.

Simmone Bream Hair

Simmone Bream is an award-winning hairstylist who has worked with clients such as Vogue and Naomi Campbell’s charity catwalks.

Blog Creation & Biography

Alongside a website creation package, SBH also required blog copy and a biography. As this was a new site, we worked together to find the ideal tone of voice for the brand and what topics would be relevant. The brand is very minimal and clean so that’s what the copy had to reflect, friendly yet professional and informative.

SlimFit PT

Peterborough-based Personal Trainer Mo Ramji runs SlimFit PT. They offer multiple online and in-person training sessions for all fitness levels.

Digital Copy, Blog Creation & Biography

This project was part of a rebranding for SlimFit PT and included creating informative landing pages, optimised blog posts that can outrank competitors and a professional biography that truly reflects the certifications and expertise Mo has within the fitness industry.

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