Tortoise+Black is the younger sibling of the sports eyewear brand RxSport. Similarly, T+B stocks eyewear, specifically designer glasses, sunglasses and goggles. While they stock a lot of designers, some of their most popular include Chloe, Saint Laurent and DITA.

Project Scope

After starting with RxSport, I had time to look into Tortoise+Black. The work for T+B centred around brand visibility, focusing heavily on blogs, email marketing and social media. Additionally, they also wanted to create their own bank of imagery.

Email Marketing, Blog Posts & Social Media Management

I began by crafting email content for their campaigns. This included creating captivating messages for newsletters, promotions, and product launches. I wrote informative blog posts to engage their audience and posted updates on their social media, ensuring consistent brand messaging across platforms. To enhance brand visibility, I conducted photoshoots to expand their bank of brand-owned imagery. The final thing I did for T+B was create their Black Friday campaign, which included graphics for socials and the website.