Designer Fashion Product Descriptions
With two major seasons a year and over 1,500 products to describe this was a fast-paced task. Due to being a multi-brand retailer, it was imperative to include product SKUs and exact matching titles as many online retailers, including the brands themselves would also be selling the same item. Prioritising features and occasions-to-wear when describing the items was vital while keeping it clear and concise.
December 12, 2021