Founded in Lithuania, Monimar is a sustainable clothing brand with a luxurious edge. Every garment has been cut from pure Italian silk and carefully handcrafted, leaving you with exquisite pieces that exude sensual sophistication.

Full Website Content

Working with Monimar on this project was incredibly exciting as I got to help create the overarching tone of voice for the brand. Coming into the project, I was provided with a document of ideas and areas that needed content, such as the returns page, bespoke orders and the about section. We worked together over the course of a couple of weeks to ensure that the luxurious nature of the clothing was truly reflected in the copy. It was important to highlight sensuality and femininity within the content, as well as promoting the brand’s praised sustainability promises.