Originating in 1895, Robert Goddard is a local clothing retailer based in East Anglia. Fast forward to today and the RG brand has developed into an independent designer retailer with multiple UK stores.  Ralph Lauren, Tommy Hilfiger and Kenzo are just a handful of the prestigious brands stocked by RG.

Digital Copywriting, Blog Creation & Social Media

With over 1,500 products to describe each season, this was a fast-paced project. Due to being a multi-brand retailer, it was imperative to include product SKUs and exact matching titles. Prioritising the main features and occasions when an item may be worn was vital to ensure each piece of copy was clear and concise.

Other digital copy included creating landing pages, leaflets, email marketing and blog posts.

I’ve written over 30 captivating and SEO-driven blog posts on Robert Goddard. The process starts with a discussion on topics, and then I would away and come up with relevant keywords and a strong title.

All blog content was created with an external inspirational/competitive post in mind so we can strive to out-rank it on Google. Many of the following posts ranked within the first page, if not the top three search results on Google after six months of gaining organic traction.