Founded in 1948, River Island is a UK-based fashion brand that offers a stylish selection of clothing for women, men and children.

Category Description Creation & Blog Posts

River Island was looking to create fun and engaging blog posts that cater to their audience of both men and women.

The intended audience for the written pieces was women in their thirties. They wanted to showcase the positive and inclusive nature of the brand and wanted to come across as fun and uplifting, just like having a friend give you advice.